Commercial Integrator: Cake Boss, Elan In Control Of Growing Retail Empire
Baking’s biggest celebrity opens second Carlo’s Bakery in Ridgewood, N.J., the first of several new retail locations to open throughout 2013 and 2014.
by D. Craig MacCormack
When you’re dealing with the self-proclaimed Cake Boss, you know you should take careful notes and not stray from the plan, even if the plan changes on the fly sometimes.
It’s a lesson Abiose and Chima Gale first learned when outfitting celebrity baker Buddy Valastro’s house with an Elan g! control system more than two years ago, and one that was driven home even harder when they decked Valastro’s new cake factory in Jersey City, N.J. with an amped-up Elan control system, iPod docks, and much more in 2011.