Small integrators parlay small subcontract into landing the project of a lifetime for a celebrity client.
By Lisa Montgomery
It’s common when starting a business to have visions of grandeur. All too often, eager entrepreneurs dive into their new endeavors expecting a rush of clientele to stampede their storefronts.
In the custom electronics installation industry, these visions of greatness typically include working in huge, custom-built houses; installing elaborate, bells-and-whistles systems; and catering to customers who willingly give them carte blanche on the project.
In reality, it usually takes years to achieve this sort of business nirvana. To expect it to happen overnight is a big, fat pipe dream. Even CE pros who have been fortunate enough to reach the big leagues have recently had to scale down their grand business plans to weather the finicky economy.